What is internal SEO (On Page SEO) and what does it include?

internal SEO (On Page SEO) is one of the 3 stages of SEO that an SEO expert dubai must be completely proficient in internal SEO (On Page SEO).

On Page SEO, which is directly related to the density of keywords and metatags, is all the principles that we do inside the site to achieve better results in search engines.

All SEO efforts are aimed at achieving the best results in search engines and increasing site traffic. Google algorithms use two factors, On-Page and Off Page SEO, to improve the site’s rank. In this article, what is internal SEO and what does it include?

What is On Page SEO?

On Page SEO, which is also known as basic SEO, includes various things such as content, coding, technical implementation, structure and site appearance. Website managers should make every effort to optimize the results of website design and content creation for search engines. This process is the same as internal SEO. Internal SEO is divided into two parts: technical (structural) SEO and content SEO. Its processes not only focus on ranking but also lead to successful internet marketing.

What is the role of On Page SEO in optimization?

You can’t expect external SEO to be effective until the inside of the site is in good condition. Therefore, the optimization of the site should start from the inside of the site, after the situation inside the site reaches a suitable state, it is time for external SEO. When our experts review clients’ sites, they observe that most sites, even large and famous sites, have many errors in the internal part, that these problems must be corrected before any action, and then move on to other SEO techniques. The importance of this matter is evident from the fact that until the internal problems of SEO are not solved, all external measures will be ineffective or, if we don’t want to exaggerate, ineffective.

What does internal SEO include?

Technical SEO

The structural or technical problem disrupts the user’s movement on the site and leads to his confusion. It is not far from the expectation that such a user will leave the site and stop buying. In technical SEO, we try to fix programming mistakes so that the user can easily access what he needs.

Content SEO

The entry of professional marketers and writers into the field of SEO brought specialized content production into a new arena. In this way, Google’s algorithms were transformed and the value of content and text optimization multiplied. It was during this time that many of the black hat SEO techniques disappeared.

What are the most important internal SEO parameters in the technical field?

In implementing the strategy, it is necessary to consider a series of technical parameters. Below are some of the most important parameters:

Appropriate and intelligent use of metatags
Determining page titles correctly and based on SEO principles
Choosing the right structure for links
Using responsive templates
Attention to the loading speed of the site pages
Registration of the site map in Google
Attention to the internal links of the pages

What is necessary for internal SEO of site content?

Content is directly effective in marketing and site ranking. Google has given great importance to content in recent years and has emphasized this point many times. Various algorithms such as Panda have been prepared to check the quality of content. Therefore, it is necessary to attach special importance to content SEO.
The biggest factor that damages the site’s ranking and Google penalizes it is duplicate content. Also, low-quality content (Thin Content) is also identified by Google and will give you a negative score.

To improve the quality of site content, it is necessary to take these points seriously:

Continuously produce valuable and appropriate content in your business field.
Choose keywords wisely and use them appropriately and in sufficient numbers in the text.
Use attractive and SEO-friendly titles and subtitles.
Use keywords in different forms and with their families in the text.
Produce content for your audience and optimize it for search engines.
Each article will have only one H1 tag, and be careful in choosing other tags.
Content is not just text, don’t neglect the importance of image and image SEO.

What are the characteristics of an ideal built-in SEO page?

Have exclusive and high-quality content.
Content should explain a topic or object and have a specific purpose.
A link has been given to the Homepage page.
Linked to the categories page.
The title of the page should start with keywords.

Is internal SEO (On Page SEO) enough?

Although internal SEO (On Page SEO) is a very important and effective element in SEO, it is not enough on its own, and in addition to internal SEO (On Page SEO), external SEO should also be considered. Otherwise, you cannot expect your SEO strategies to succeed. Desired results are always achieved with great effort. If the site’s internal and external SEO (On Page SEO) is of the right quality at the same time, achieving top Google rankings will be a natural thing.

What services do we provide in the field of On Page SEO?

SEO is a science that has different branches and internal SEO (On Page SEO) is its foundation, therefore internal SEO (On Page SEO) is very important to us. We identify the errors in the site codes that are needed for SEO, check the overall site structure and menus and categories, check the images to increase the page load speed, and check the site speed problems while modifying the URL structure of the site. In this section, suitable keywords will also be suggested to you, and the linking and internal communication of the site pages will be corrected. Creating new content as one of the important factors of On Page SEO is noticed by our experts and the necessary standardizations are implemented in this regard. In addition to observing the above, in the field of external SEO, the work steps are followed carefully and meticulously. At us, white hat SEO is followed with seriousness and precision with the aim of long-term results. If you want to use our professional services in this field, contact our experts so that they can answer you.